This half-day training course will take a look at how charities can make the most of Google Analytics to improve charity marketing efforts. Led by Angus Carbarns, a certified Google Analytics consultant, participants will gain practical skills in setting up a Google Analytics account; tracking website conversions; understanding engagement and steps to improve online donation journeys.
Angus Carbarns has worked with a wide range of charities over the years and has considerable experience helping non-profits understand how to get the most out of their website.
This half-day course will cost £20. Participants will receive a Google Analytics configuration checklist which will ensure they are on their way to better website and marketing insights.