DIGITAL STRATEGY Consultant
A digital marketing campaign or website without a digital strategy is like a boat without a rudder. Drawing on an academic background in qualitative and quantitative research and real-world digital marketing expertise, I can help you better understand your audience, their needs and how to create digital experiences that truly engage.
Digital Strategy Services I Provide
In-Depth Qualitative Research
Qualitative research provides you access to insights that simply aren't available through any other method of research - it's invaluable. Drawing on 1st Class Honours in Sociology and Psychology and practical experience conducting in-depth interviews, focus groups and ethnographic research I can help you develop a comprehensive, detailed understanding of your target audience that's backed by academic rigour and clear insight.
Quantitative Data Analysis
Making sense of data is about much more than simply pulling numbers and drawing correlations. Effective qualitative data analysis requires critical thinking and a deep understanding of the issue at hand.
I have training in quantitative data analysis tools, from SPSS to industry-standard digital marketing research tools such as BrandWatch, Google Analytics, Omniture, Sitecore Analytics and TalkWalker.
Does your brand’s content stand out from the crowd? Over the years, I’ve helped dozens of brands large and small develop a systematic and data-informed approach to content creation and distribution to attract engagement from the audiences that matter.
If you’d like to get a clearer picture of how to make the most out of your content, or need help understanding how to stand out in the crowd, then let’s chat.
Do You Need Help Developing Your Digital Strategy?
If you'd like to find out more about how I can help you develop your next campaign, website or overall brand proposition then drop me a line.