Digital Strategy Consultancy

Drawing on almost ten years’ marketing and strategy experience, I can help you better understand your audience and their needs. I’m skilled at turning audience insights into opportunities for competitive advantage, and am experienced in executing on marketing and brand strategy. Find out how I can help you engage and convert more effectively. 


Digital Strategy Services I Provide

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Audience Research

Drawing on extensive experience conducting audience and user research at some of Scotland’s top agencies, I can help you develop a comprehensive, detailed understanding of your audience. I take a mixed-method approach to audience research, combining qualitative and quantitative research methods to generate insights that are both deep and actionable.

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Data Analytics & Insights

Making sense of data is about much more than simply pulling numbers and drawing correlations. Effective qualitative data analysis requires critical thinking and a deep understanding of the issue at hand. I have training in quantitative data analysis tools, from SPSS to industry-standard digital marketing research tools such as BrandWatch, Google Analytics, Omniture, Sitecore Analytics and TalkWalker. 

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Marketing Strategy

A winning marketing strategy starts with clear and actionable brand, market and audience insights. I can help you get to the heart of what your brand means to audiences; help you understand your position within the broader market more deeply and identify the audience and market insights that can lead to genuine differentiation. Having worked on the front-lines in digital marketing for nearly a decade, I can then help you execute your marketing strategy.

I provide consultancy for a wide range of brands

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Interested in Developing Your Digital Strategy?

If you'd like to find out more about how I can help you develop your next campaign, website or product proposition, get in touch.