User Research consultant

Angus Carbarns is an experienced User Research and UX Consultant based in Glasgow, Scotland. He takes a mixed-method approach to UX Research to get to the heart of issues holding back growth. Find out how he can help you uncover key insights to improve your website, product or service.

UX Research

What is User Experience (UX) Research?

User Experience Research is the essential first step in the User Experience Design process. UX Design is really a problem-solving discipline, and in order to solve the problem of how to deliver experiences that meet the needs of your business and your customers, you have to start with rigorous user research.

I work with the key stakeholders to define business requirements. This includes speaking to and testing the product with end users to understand their needs and frustrations. I supplement this with rigorous competitor and marketplace research and quantitative analysis.

The Importance of User Research

User Experience (UX) Research will provide you with a deep and detailed understanding of what your product or service must do in order to meet the needs of its users. Skipping the UX Research phase and jumping straight to the ‘build’ phase of a project will almost certainly result in problems further down the line which can be extremely costly to remedy.

Investing in proper User Research early on in your project means you can learn, test and iterate based on evidence at a fraction of the cost of making large-scale changes following the launch of a product. Invest in a skilled UX Researcher to discover those critical insights that save time and money in the long run.

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UX Research & Design Services I provide

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usability testing

Usability testing enables you to identify critical issues with your website, product or services before they are coded. By involving users early and often in the design process, not only will you have a better product but you’ll save time and money down the line. I can conduct usability testing in a lab setting or remotely via services such as, Userlytics or Usability Hub.

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audience & marketplace research

To develop products and services that are truly great requires you to understand deeply the market you’re operating in. I’ve worked with some companies large and small in finance, travel and the Third Sector to deliver audience and marketplace research that reveals opportunities for real differentiation.

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User pesona development

Drawing on market and audience research as well as interviews with your customers and team, I develop goal-oriented User Personas that help structure the design and and development process. These are critical to the UX Design process and key to your product’s success.

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information architecture

Strong User Experience is about much more than beautiful design. Ensuring that your website is structured in a way that’s consistent with user needs and expectations is critical to delivering a positive User Experience. Using a range of industry-leading tools, I design and test Information Architecture to ensure it meets audience needs.


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Ensuring your content is structured in a way that is consistent with how users actually perceive your product or service is critical to creating a User Experience that aligns with their needs. I utilise Card Sorting exercises either in-person or remotely to gain critical insights into how to structure and label your Information Architecture.

Why work with me?

I’m deeply passionate about finding audience and user insights that can help transform your User Experience. I take a deeply methodical approach to User Research, drawing on both a background in Social Science as well as qualifications in UX and Analytics. Having worked on large-scale User Research projects agency-side, as well as consulting for startups and SMEs, I have a wide range of experience I can bring to the table. Sound like the right fit?


Angus’ work with Bryant and Cairns was an invaluable asset to the company. His expert knowledge in his field helped us improve our online strategies and website hugely, whilst also helping us as a company understand how to continue and maintain the improvements he helped put in place.
— Chris Bryant, Bryant & Cairns

FAQs on User Research

User Research and UX Design are disciplines that be jargon-heavy. In this short series of FAQ’s, I’ve broken down some common questions and terminology into small, hopefully helpful, chunks of information.

+ What does user research do?

User research allows you to understand the needs, emotions, behaviours and context of your website’s users. It mainly utilises qualitative research methods like usability testing and depth interviews, but also involves quantitative analytics tools like Google Analytics.

+ How is the UX researcher role different from a UX designer?

A UX researcher (or User Researcher) undertakes research to understand specifically what users of a product or service need. UX researchers will draw findings and insights from qualitative and quantitative data that helps inform what the product must do. On the other hand, a UX Designer may be responsible for implementing the findings from the research into the design process in the form of user flows, wireframes and prototypes.

+ What is UX analytics, and what are the best UX analytic tools?

UX Analytics refer to the types of data we collect about how our users use of apps, websites and products. This can include qualitative analytics data (such as usability testing or heatmaps), or quantitative analytics data (from tools like Google Analytics, Sitecore or Omniture). All UX analysts have their preferred tools, but nothing really beats good quality, in-depth usability testing as a way of understanding user behaviour.

+ What is the difference between User testing and User research?

User testing (sometimes referred to as Usability testing) looks specifically at how usable your website or app is whereas user research is about identifying your user’s needs, motivations, behaviours and context. This can be in the form of depth interviews, focus groups and questionnaires.

+ What is qualitative and quantitative research in UX design?

Qualitative research is concerned with identifying users’ emotions, thoughts, feelings, needs and desires around a product or service. This data is often derived from research methods like usability testing, depth interviews or focus groups.

Quantitative research on the other hand tends to deal with quantifying usage or a website or app through analytics tools. Quantitative research methods include things like statistical analysis using Google Analytics, A/B testing and IA testing.