driven by curiosity, informed by data

I'm Angus Carbarns, a digital strategist and certified Google Analytics analyst and Digital Strategist based in Glasgow. The purpose of this site has evolved over time, from a blog to a home for consulting services and a few things in between. I've worked in digital for almost a decade across SEO, Analytics and InsightsConversion Rate Optimisation and Digital Strategy. This site is a way for me to record some of my thinking, distill ideas and hopefully provide some useful information along the way.

a window into some of my work

Here you'll find links to some of my writing on digital, analytics and strategy.