driven by curiosity, informed by data

I'm Angus Carbarns, a certified Google Analytics analyst and Digital Strategist based in Glasgow. I've worked in digital for almost a decade across SEO, Analytics and InsightsConversion Rate Optimisation and Digital Strategy at some of the UK’s biggest agencies for some of the the biggest names in finance, FMCG, travel and the Third Sector. I write about subjects that pique my interest and consult for companies that do the same.


a window into some of my work

Here you'll find links to some of my writing on digital, analytics and strategy.


want to get in touch?

If you’d like to get in touch to discuss a possible project, discuss digital marketing or strategy requirements for your company or just have a general chat, hit the button below and say hello.